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Discipline
Hotel and Tourism Management
128
Subjects
Hotel, Travel and Tourism
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128
Refined Subjects
Marketing
124
Human Resources
1
Management
1
Technology and Innovation
1
Transportation
1
Keywords
Hospitality industry -- Marketing
94
Hotels -- Marketing
82
Target marketing
24
Tourism -- Marketing
15
Restaurants -- Marketing
13
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Keywords
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Resource Type
Others
121
MOOC
4
Video
3
Creator / Instructor
Lin, Pearl
123
Cao, Nicole
1
Chai, Xiao Xia
1
Chee, Wing Yan Olivia
1
Chen, Ai Man
1
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Creator / Instructors
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Affiliation
Hong Kong Polytechnic University
112
University of Aegean
1
Year
2023
121
2018
4
2017
1
2021
1
Language
Chinese
107
English
41
Used in
HTM534 Managing Marketing in the Hospitality and Tourism Industry
122
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